Top 5 Hypercasual Games Performance in Uruguay Q4 2022

In Q4 2022, the hypercasual gaming market in Uruguay saw interesting trends across the top 5 games, according to Sensor Tower data. Here’s a closer look at the performance metrics for each of these popular titles.

Bus Simulator : Ultimate from Zuuks Games experienced fluctuating weekly downloads, peaking at 954 in the week of December 19. The game’s weekly revenue saw a notable high of $86 in the week of October 24 and ended the quarter with $79 in the last week of December. Active users also saw a rise, reaching 3.5K in mid-December before dropping to around 2.8K by the end of the year.

Bimi Boo Kids Learning Games for Toddlers FZ LLC's Baby coloring book for kids 2+ showed a relatively steady performance. Weekly revenue increased gradually, peaking at $76 in the last week of December. Downloads remained modest, with a high of 107 in October and fluctuating around the 50s towards the end of the quarter. Active users remained stable, averaging around 300 throughout the quarter.

Makeover Studio: Makeup Games from LIHAO TECH CO., LIMITED saw significant growth in downloads, especially in November with a peak of 3K in the week of November 21. Revenue also saw a sharp increase, reaching $115 in the same week. Active users grew consistently, peaking at 4.2K at the end of November, before stabilizing around 3.5K by the end of December.

MWM's Guitar: tabs, chords & games maintained a steady revenue stream, averaging around $30 weekly. Downloads remained low, with minor fluctuations and a peak of 35 in late September. Active users showed a slight upward trend towards the end of the quarter, reaching 117 in the last week of December.

Lastly, Mudness Offroad Car Simulator from MIDNIGHT GAMES S.R.L. had a mixed performance. The game’s revenue saw minor peaks, with a high of $49 in mid-November. Weekly downloads were low, with a notable dip to zero in early December. Active users remained relatively stable, averaging around 700 throughout the quarter but dipping slightly towards the end.

For more detailed insights and data, visit Sensor Tower.